Founded in Manchester in 2022, Kaiia started with one mission: to redefine loungewear and make everyday dressing effortless. What began with oversized hoodies and staple sets quickly became a fashion movement - one rooted in confidence, comfort, and connection. We design trend-led essentials that move with you. From morning matchas to airport check-ins, our pieces are made to elevate the everyday - while making you feel good doing it. Always inclusive, always authentic, and always made with you in mind.

We’re not just a brand. We’re a lifestyle. A community. A creative force.

In 2023, Kaiia grew into a brand driven by our community’s energy, with OG tracksuits becoming fan favourites. Late in the year, we took our presence online to the next level with TikTok Lives, connecting with you in real-time and growing our brand awareness.

2024 has been our biggest year yet, starting with Mon Cheri, our first major activation. From there, it only went up, an influencer trip to Ibiza in April, followed by our first community event in August. Since then, we’ve continued to grow, releasing iconic collections like Cuffing Season, Oh Darling, On The Slopes, and Running Club, growing our community with each release.